The Ultra bottle is the results of a 5-12 months quest by Johnnie Walker’s owner, Diageo, to find the most sustainable and lightest packaging probable although retaining the posh aura from the franchise and its Particular blend of whiskies, which consist of ultra-rare Oban, Brora, Royal Lochnagar, and several other ghost distilleries.

Diageo is a global leader in beverage Alcoholic beverages with an outstanding assortment of brand names across spirits and beer groups.

Based on our research, it is also considered to get the globe’s lightest 70cl Scotch Whisky glass bottle ever released to market.

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Our DRINKiQ programme aims to boost the 'collective drink IQ' by escalating community consciousness of the effects of alcohol and supporting responsible ingesting.

This new, light-weight bottle can be a detail of exquisite attractiveness; but much more importantly, it demonstrates what can be done when it comes to lightweighting glass. We're going to continue on applying these learnings throughout our variety, having additional progressive strides as we look to the future of Scotch.”

We hope that our discoveries will likely have a beneficial effect inside the wider sector and enable find new alternatives for lighter, lower carbon packaging options.”

. The Formerly claimed ‘lightest fat Scotch whisky bottle’ was released by a United kingdom retailer and weighed all around 298 grams.

Designed through a test-and-learn product with external glass makers, this light-weight-body weight bottle contains a handblown teardrop shape that reimagines Johnnie Walker's legendary sq. structure, exemplifies the way forward for lightweight, and aids discover new prospects for lighter, lower carbon packaging solutions.

“We didn’t really know what we have been likely to be able to attain when we got down to push the boundaries of luxurious, and The end result is a thing that numerous explained would not be achievable. 

That is a globally more info allotted launch constructed from exceptional stocks, which include whisky from ghost distilleries that happen to be no longer in operation. A lot less than 888 bottles ended up created throughout the world.

With fewer than 888 bottles released globally, Every bottle is independently numbered and presented in a very luxurious collector’s circumstance.

“As an alternative to maintain this new understanding near our upper body, we’re energized to be offering a royalty-free licence to our granted British isles patent to the globe.

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This is a one particular-off bottle for now illustrating the artwork with the doable, as being a structure experiment and redefining light-weight as luxury. We are going to carry on to apply these learnings across the wider Diageo assortment.

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Because the time of its founder, John Walker, those that Mix its whiskies have pursued flavour and high quality higher than all else.